Thurs Jan 31 

• Website Intro
•    Course Outline + Classroom Expectations
• Diagnostic Quiz:  What do you know?
• Activity:  Evolution of Marketing - due Fri.
• Activity:  Marketing:  An Introduction

Fri Feb 1 

• Introduce homework policy
• Take-up/hw check:  Evolution of Marketing
• 1.1 Note
• Ms. Cole's Example:  What's Your Marketing Experience?
• Introduce:  Start Student Assign:   What's Your Marketing Experience +  business letter format - due Wed.
• Complete Activity:  Marketing: An Introduction

Mon Feb 4 

• Discussion:  Superbowl +2013 superbowl commercials + superbowl commercials?
• Activity:   Definition of Marketing Activities - show Ms. Cole for HW check
• Work on: Student Assign:   What's Your Marketing Experience +  business letter format - due Wed.

Tues Feb 5

•  Take-up:  1.4 Note
• Introduce:    Marketing Plan Assign#1  - due next Wed (Feb 13th)
• Work on:  What's Your Marketing Experience +  business letter format - due Wed 

Wed Feb 6

• If not done, complete and hand in wed :  What's Your Marketing Experience 
• Work period:    Marketing Plan Assign#1  - due next Wed (Feb 13th)

Thurs Feb 7

• 1.2 Note: Evolution of the Marketing Concept
• Class Activity:  Who Wants to Go To Mexico
• Worksheets:  The Economics of Business - due Fri. 

Fri Feb 8

• Work on:   Marketing Plan Assign#1 - to present Wed.
• Dragon's Den?

Mon Feb 11

• Marketing Experience Letters back!
• Take-up/hw check:  The Economics of Business
• Activity:  The Coffee Market Game
•  Activity:  Real Life Supply/Demand
• Work on:   Marketing Plan Assign#1 - due Wed

Tues Feb 12

• Take-up/hw check:  Activity:  Real Life Supply/Demand 
• Student Survey:  Customer Knows Best
• 1.6 Note: The Marketing Mix
• Activity:  Which part of the Marketing Mix would be affected + 4P's for one company
• Announce - Ch#1 Quiz next Wed
• Work on:   Marketing Plan Assign#1 - present Tues.

Wed Feb 13

• 1.5 + 1.7 Note
• Review of Ch#1 - quiz Wed
• Video:  Market Strategy and Promotion
• Study for quiz
• Work on:   Marketing Plan Assign#1 - to present Tues!

Thurs Feb 14

• Ch #1 Quiz
• Work on:   Marketing Plan Assign#1 - to present Tues
• If time:  Dragon's Den

Tues Feb 19

• Marketing Plan Assign#1 - Presentations

Wed Feb 20

• Complete:  Marketing Plan Assign #1 presentations
• 2.1 worksheet + take-up 

Thurs Feb 21

• Complete:  Marketing Plan Assign #1 presentations
• 2.1 worksheet + take-up

Fri Feb 22 

• 2.2 note:  Product Life Cycle
• Case:  Toy Firm Gets Serious about expansion + take-up
• Dragon's Den?

Mon Feb 25

• Take-up Case:  Toy Firms...............
• Complete 2.2 continued worksheet
• Video:  How the Kids Took Over
• Case Study:  Low Carb Bubble - due Tues.

Tues Feb 26 

• Take-up:  Low Carb Bubble Case
• Ar ticle:  Coke Zero
• 2.3 Note
•  Activity:  Target Marketing Practice
• Case:  CFL scores touchdown - due Wed.
• Introduce:  Profiling Time - due Fri.

Wed Feb 27

• Take-up: Case:  CFL scores touchdown  
• Work time:  Assign:  Profiling Time - due Fri.
• IF time, start:   MP#2  - due next WED! (before March Break)

Thurs Feb 28

• 2.4 Note + Note:  The Buying Cycle
• Activity:  Which Need is Being Fulfilled?
•  Activity:  Convenience vs. Shopping Goods
• Introduce:   MP#2  - due next WED! (before March Break)
• Work time:  Assign:  Profiling Time - due Fri.

Fri March 1

• Profiling Time DUE
• Case Study:  A Day at Pickering Town Centre
• 3.1 Note/worksheet:  Benefits of Competition + Direct vs. Indirect competition.
• Work on:   MP#2  - due next Wed.
• Dragon's Den?

Mon March 4

• 3.2 Note:  Sustainable Competitive Advantages
• Act:  Which Pizza Do you want?
•  Act:  Sustainable Competitive Analysis
• Announce:  Ch 2/3 Quiz - THURS!

Tues March 5

• 3.2 Note Cont.
•  Activity:  Jingles and Slogans
•  Act:  Non-sustainable comp. advantage
• Complete MP#2  - due Thurs.

Wed March 6

• 3.4 +3.5 Note
• 3.3 Note:  Service Competition + Starbucks Case
•  Service Comp Activity
• Review for quiz - P. 78#1, P. 118 #1
• Complete MP#2  - due Thurs.
• Introduce:   MP# 3 - due Wed after March Break!

Thurs March 7

•  Ch 2/3 Quiz
• Complete MP#2  - due TODAY!
• Work on:   MP# 3 - due Wed after March Break
• Dragon's Den?

Mon Mar 18 

• Article: A Dollar for your Tweets
• Garbage Gurus Exercise + 4.1 Note
• Work on:   MP# 3 - due FRI!
• Take-up:  MP#2 + Ch 2/3 Quiz

Tues Mar 19

• 4.2 Note
•  Article:  New Brew is the Grande letdown
• Introduce:    Taste Test Assign   - taste test on Fri. in upper cafe
• Introduce/work period:   Unit#1 Project + rubric
• Intro to Publisher
• Work on:   MP# 3 - due FRI! 

Wed Mar 20

• 4.3 Note
• Subway Case
• Work on:   MP# 3 - due FRI!
• Announce:  Unit#1 Test - next Thurs.
• Reminder:  Meet in Cafeteria for Taste Test FRI!

Thurs Mar 21

• Shortened Class
• Work period:   MP# 3 - due FRI!
• Introduce/work period:   Unit#1 Project + rubric

Fri Mar 22

• MP#3 DUE!
• Taste Test Day - meet in cafeteria
• 4.5 Note 
• Work on:   Taste Test report - due Tues.

Mon Mar 25

• Work period:   Taste Test report - due Tues.
• Work period:   Unit#1 Project + rubric

Tues Mar 26

• Taste Test report DUE
• Unit review game?
• Discussion:  Surveys - open vs. close ended questions
• Complete:MP#4 instructions + rubric - due surveys due Wed for photocopying
• Work period:   Unit#1 Project + rubric

Wed Mar 27

• Unit#1 Review
• Work on:    Unit#1 Project + rubric

Thurs. Mar 28

• Unit #1 Test
• Work on:   Unit#1 Project + rubric - due TUES.
• Reminder:  MP surveys to be filled out and brought to class by TUES!

Tues Apr 2

• 5.3 Note
• Work on:   Unit#1 Project + rubric - due Thurs.

Wed Apr 3

• 5.1 note
•  5.1 activity - individual
•  5.1 activity - part 2 - in pairs
• Work on:   Unit#1 Project + rubric - due THURS!

Thurs Apr 4

•  5.2 Activity
• 5.2 note 
• Video:  Greatest Canadian Inventions
• Reminder:  Completed MP surveys due TOMORROW!
• Save to hand-in folder + print :  Work on:   Unit#1 Project + rubric - due TODAY!

Fri Apr 5

• Completed Surveys DUE TODAY!
• Intro to Excel
• Start: MP#4 instructions + rubric - due??

Mon Apr 8

• 5.4 Note
• Review for Quiz - P. 200 #1,2,5 + take-up - reminder quiz on Tues.
• Work on: MP#4 instructions + rubric  - due Fri.

Tues Apr 9

• Ch#5 Quiz
• Last work periodMP#4 instructions + rubric : due Fri.

Wed Apr 10

• MP#4 DUE!

Thurs Apr 11

• LITERACY TEST - no classes!

Fri Apr 12

• Video: Q-main's brand email
• 6.1 note:  Positioning Maps
• Activity:   One Sentence Character Descriptions
• Article:  Auto Attraction
• Complete: MP#4 instructions + rubric  - due Fri.

Mon Apr 15

• MP#4 instructions + rubric - due TODAY!
• Take-up:  One sentence character descriptions
• Complete/take-up:  6.2 Worksheet
•  Activity:  Types of Positioning - due Tues.

Tues Apr 16

• Review:  Types of Positioning
• 6.3 Note
• Case:  Feline facelift for Ticats
• Introduce: MP#6  - due next Tues.

Wed Apr 17

• 6.5 Note + co-branding videos
•  Brand Alphabet Game
• Work on:  MP#6  - due Tues.
• Please bring an example of a good and bad package for Thurs.

Thurs Apr 18 

• Take-up:  Brand Alphabet Game
• Article: Tim Horton's new packaging
• Packaging Activity
• 6.7 Note
• Work on:  MP#6  - due Tues. 
• Announce:  Ch#6 Quiz on Mon

Fri Apr 19

• Ch#6 Review - reminder - quiz Mon!
• Video:  Brand Marketing
• Work on:  MP#6  - due Tues.
• Dragon's Den??

Mon Apr 22

•   Ch#6 Quiz!
• Case Study:  Coffee is More Than Starbucks
• Work on:  MP#6  - due Tues.
• If done MP#6 - start 7.1 worksheet

Tues Apr 23

• MP#6  - DUE.
• Complete + take-up: 7.1 worksheet
• Breakeven point explanation
• Break-even analysis

Wed Apr 24

• More breakeven
• Breakeven assign DUE
• Discussion:  Mark-up Pricing
• Mark-up Pricing worksheet
• Introduce:   MP#7  - Breakeven analysis

Thurs. Apr 25

• 7.2 note - laws
•  7.2 Group Skit - to present on Fri
• Work on:   MP#7  - Breakeven analysis

Fri Apr 26

• Present group skit
• 7.2 Note Cont.
• Work on:  MP#7  - Breakeven analysis
• Announce:  Ch#7 Quiz - next Thurs!

Mon Apr 29

• 7.3 Note
• Ar ticle:  3.99 rentals escalate video wars
•  Pricing Strategies Worksheet
• Work on:  MP#7  - due Fri,

 Tues Apr 30

• 7.4 Note
•  Activity:  Pricing Policies
• Work on:  MP#7  - due Fri,.

Wed May 1

• Chapter #7 Review - P. 282 #1,2,3 + worksheet
• Work on:  MP#7 - due Fri.

Thurs May 2

• Ch#7 Quiz
• Complete:  MP#7 - due TOMORROW!

Fri May 3

• Work on:  MP#7  - due Mon.
• Dragon's Den?

Mon May 6

• MP #7
• Video:  Why We Buy What We Buy (25 min)
• 9.1 note
• 9.1 BLM - Is Advertising Important?
• Introduce:    MP#9 

Tues May 7

• 9.1 note continued
• Worksheet:  The Goals of Advertising + take-up
• Video:  Cracking the Advertising Code (20 min)
• Work on:   MP#9

Wed May 8

• Take-up:  9.1 note cont. + Goals of Advertising worksheet + video worksheet
• 9.2 Note
• SWOT Case Study
• SWOT Analysis for your MP product
• Work on:   MP#9 

Thurs May 9

• 9.2 cont. worksheet
• Activity:  Which Appeal is it?
• Tim Horton's Sidney Crosby commercial
• Volvo Commercial
• Gold's Gym commercial
• Kmart commercial
• Drama Queen commercial
• e-trade babies commercial
• Group Activity:  Ad Analysis Sheet
• Apple vs. PC commercials
• e-trade babies outtakes
• Work on:   MP#9

Fri May 10

• Buyout
• Work on:   MP#9 

Mon May 13

• 9.3 Note + 9.4 Note
• 9.4 worksheet - adv/dis of media
• Case Study:  Block Aid Equipment
• Work on:   MP#9  - due

Tues May 14

• 9.6 Note
• Video:  Buyology
• Case:  Via Rail - due Tues.
• Announce: Ch#9 Quiz - Thurs.
• Work on:   MP#9  - due Fri.

Wed May 15

• Take-up:  ViaRail Case
• 9.7 Note: Personal Selling
• Review for Ch#9 Quiz - P. 385 #10 + What do you know worksheet - reminder quiz tomorrow
• Work on:   MP#9 - due Fri.

Thurs May 16

• QUIZ
• Complete:  MP#9  - due Tues!
•  Facebook story - part 1 (12 min)
• Facebook story - Part 2

Fri May 17

• Facebook story - part 1 (12 min)
• Facebook story - Part 2
• Complete:  MP#9  - due Tues!
• Dragon's Den???

Tues May 21

• MP#9  - due TODAY!
• http://www.youtube.com/watch?v=5mid8p4A6Eg&;feature=related
• http://www.slideshare.net/mzkagan/what-the-fk-social-media
• Note:  Social Media Marketing
• Addition to MP#9 - social media campaign - due next TUES!
• Complete MP#9 - due tomorrow!

Wed May 22

• Activity:  International Marketing Mistakes
• MP#9 DUE
• Intro:   Marketing Tradeshow +   rubric - feedback day - June 4th, actual tradeshow - June 5th
• Addition to MP#9 - social media campaign - due next TUES

Thurs May 23

• Take-up:  International Marketing Mistakes + International Marketing Mistakes Slideshow
• Note:  International Marketing Basics
• Case: Nike - show for HW check
•  Extra:  McD's International Activity - due Fri.
• Addition to MP#9 - social media campaign - due next TUES

Fri May 24

• HW check:   McD's International Activity
• 8.1 Note
•  Act:  Distribution Policies
• Addition to MP#9 - social media campaign - due next TUES

Mon May 27

• Carnival
• Addition to MP#9 - social media campaign - due tomorrow!

Tues May 28

• 8.2 Note
• Act:  Identifying Channels
• Best Buy Vending Machines
• Specialty Channel Scavenger Hunt

Wed May 29

• Addition to MP#9 - social media campaign - due today!
• 8.3 + 8.4 Note
• Adv/dis of transportation modes
• Complete:  Specialty Channel Scavenger Hunt
• Introduce:Work on:   MP#8  - due Mon.

Thurs May 30

• Work period:  Marketing Tradeshow

Fri May 31

• 8.5 Note
• Ch#8 Review:  P. 330 #1, 4,5,8 + take-up - reminder - quiz Mon!
• Work on:   MP#8  - due Mon.

Mon June 3

• Ch#8 Quiz
• Complete/hand-in:  MP#8
• Work period:  Tradeshow components - reminder - you MUST bring in your tradeshow board TOMORROW for Ms. Cole to give feedback, otherwise a phone call will be going home to your parents!

Tues June 4

• Tradeshow feedback day! 
• Meet in cafeteria 10 minutes before class tomorrow to set up for tradeshow

Wed June 5

• Marketing Tradeshow in Cafeteria!

Thurs June 6

• Work on:  Final Test Review + fill in the blanks + Unit#1 term review + Unit#2 term review

Fri June 7

• The Social Network 
• Work on:   Final Test Review +  fill in the blanks +  Unit#1 term review +  Unit#2 term review 

Mon June 10

• Complete:  The Social Network
• Work on:   Final Test Review +  fill in the blanks +  Unit#1 term review +  Unit#2 term review 

Tues June 11

• Take-up: Final Test Review + fill in the blanks  
• Final Test - Amazing Race

Wed June 12

• Final Test DAY! - you MUST attend!

Thurs June 13

• Marketing Careers Project part 1  +  part 2  - due Mon

Fri June 14

• Marketing Careers Project part 1  +  part 2  - due Mon

Mon June 17

• Final marks and complete Careers Project part 1  +  part 2  - due TODAY!